cadbury rollpack
It’s a round world
To create awareness for Rollpack Cadbury's only round format product, and deliver on their brand promise of 'a moment of joy to be shared with friends'. We created the world's first round YouTube videos. The content, which featured some talented little creatures, played out from a specially built round player - linked from a YouTube homepage takeover, where millions of people already seek a moment of joy and entertainment everyday.
Case Study
Awards
googles best of advertising