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FORD MOTOR COMPANY | BUILT FORD TOUGH | DOP DUNCAN KEMP.
Ford wanted to create a campaign to highlight their truck range to a younger audience. So we created the “Truck Life” platform, a simple more relevant creative expression of Built Ford Tough. Over thirty, six second films were created to run across social media, each individually designed to demonstrate the ridiculousness of the audiences’ everyday whinges. “Truck Life” offered the alternative. Here are a few of my favourites.