EXPERIENCE
July 2014– Present
Joy Australia (Independent Start Up)
Creative Partner
Sydney Executive Management Board member
Leading the teams designing and developing integrated global marketing, communication and media platforms for clients such as Virgin Airlines Australia, Caltex Australia, Glassons Fashion Australia/ New Zealand, Vicinity Shopping Centres, TAL insurance, Subaru Australia, H&R Block Australia, Mentos, Fishermans Friend, Iconic online fashion, Valvoline Oil, Domestic Violence NSW, Australian Medical Association and Save Wild Tigers.
Responsible for creative output across disciplines: Joy Media, Joy Design, Joy Branding, Joy Social and including creation, management and deployment of the Joy Intern program and best integrated practice.
Highlights
-Winning Virgin Airlines Australia
-Winning Australias only Yellow Pencil at D&AD2016
-Winning Joys first Wooden amd Yellow Pencils at D&AD
March 2012 – July 2014
Ogilvy & Mather Australia
National Chief Creative Officer
Australian Leadership Team member
Sydney Executive Management Board member
Melbourne Executive Management Board member
Australian Creative Council Chairman
Asian Executive Creative Council member
World Wide Creative Cadre member
Leading the teams designing and developing integrated global marketing and communication platforms for clients such as Nestle Australia (Uncle Toby's Museli bars, Uncle Toby's Oats, Milo ), BP Service Stations, Kimberly Clark (Huggies, Kotex), YUM Food Group (KFC) IBM Emerging Markets, New South Wales Health, Vodafone Australia, Bank of Melbourne, Coke-Cola Australia (Coke Red), Melbourne Food and Wine Festival, BMW Australia, Mini Australia and American Express
Responsible for creative output across disciplines: Ogilvy & Mather, Ogilvy Action, OgilvyOne, NEO@Ogilvy, Social@Ogilvy, Geometry Australia, Alive Events Company, Fabric Design and including creation, management and deployment of best integrated practice.
Highlights
-Integrating two offices into a creative force to be reckoned with.
-Building the agency in a couple of years to be 600 people strong.
-Creating an Australian Creative Council
-Creating and launching ‘O3D’ integration initiative.
-Winning Coke-Cola Global projects (Coke Red).
-Winning BP Global projects.
-Winning Ogilvy Melbourne's first ever Cannes Lions
-Winning Ogilvy Melbourne's First ever Pencils at D&AD
January 2010 – March 2012
Ogilvy & Mather Singapore Asia Pacific
Chief Creative Officer
Singapore Executive Management Board member
Asian Executive Creative Council member
World Wide Creative Cadre member
Leading the teams designing and developing integrated global marketing and communication platforms for clients such as Unilever (Dove, Ponds, Comfort, Hellman's, Unilever Food Solutions), BP (Castrol Magnatec Global, Castrol Edge), Kimberly Clark (Huggies, Kotex), Danone Asia Pacific, Google, Nike, Nestle Asia Pacific, Shangri-La Hotel Group Global, Diageo Asia Pacific, IBM Emerging Markets, Faber-Castell Asia Pacific, Health Promotion Board of Singapore, Education Development Board of Singapore, Singtel Telecom and Coke-Cola Asia Pacific (Coke Red, Coke Zero, Sprite).
Responsible for creative output across disciplines: Ogilvy & Mather, Ogilvy PR, Ogilvy Action, OgilvyOne, NEO@Ogilvy, Social@Ogilvy, Ogilvy Entertainment, Brand Union and RedWorks, including creation, management and deployment of best integrated practice.
Highlights
-Ranked No. 1 Executive Creative Director in Asia according to Campaign Asia
-Building the agency in a couple of years to be 600 people strong.
-Integrating those 600 people to be a force to be reckoned with.
-Creating and launching ‘Way of the David’ office integration initiative.
-Hyper Island training for Singapore office rolled out across the region.
-Developing Singapore as a strong global hub.
-Winning Coke-Cola Asia Pacific (Coke Red).
-Winning Unilever Food Solutions globally.
-Hub for 45% of Unilever’s growth markets.
-Building and launching Unilever Digital Labs.
-’DO Debates’ thought leadership initiative.
-’do.com’ thought leadership platform.
- Creating and launching ‘The Lucky 8’ intern program.
-Campaign 2011 Creative Agency of the Year.
-Winning 5 Cannes Lions and 18 Shortlists across 8 categories.
-Doing our bit to help win Cannes Network of the Year.
-Culturally adjusting to living and working in Asia.
-Chilli Crab (actually the Black pepper crab is far better in my opinion)
December 2007 -January 2010
Saatchi & Saatchi Australia
Executive Creative Director
Australian Executive Management Board member
Asian Executive Creative Council member
World Wide Executive Creative Board member
Leading the design and development of integrated national marketing and communication platforms for clients such as Toyota Motor Corporation (Prius, Land Cruiser, Prado, Hybrid Camry, Yaris, Rav 4, Hilux, FJ Cruiser), Lexus (all models), Lion Nathan Breweries (Tooheys New, White Stag, Tooheys Old, Hahn Super Dry), General Mills, Kraft Foods (Cadbury), Procter and Gamble (Olay, Head & Shoulders) and United Nations.
Responsible for creative output across disciplines: Saatchi & Saatchi, Saatchi Digital, Saatchi Direct, Saatchi Design and Saatchi Production including creation, management and deployment of best integrated practice.
Highlights
-No.1 Executive Creative Director Campaign Asia Creative Ranking.
Top 10 Executive Creative Directors Campaign Brief Magazine Australia.
No. 1 Executive Creative Director Adnews Magazines 'Dream Team'
-Campaign Brief Magazine ‘Agency of the Decade’.
-AWARD (Australian Writers and Art Directors) ‘Agency of the Year’.
-Lion Nathan Breweries AWARD ‘Client of the Year’.
Most creatively successful period in the agencies Australian history.
-Best performance ever at Cannes in the Agency’s history with 5 Gold Lions.
-The most awarded Toyota campaign of all time for the Border Security Campaign
-B&T Magazine ‘Digital Campaign of the Year’ United Nations Voices Project.
-An office that over looked the Sydney Opera House (the view never got boring)
December 2006 - December 2007
DDB World Wide Australia
Creative Director
Sydney Executive Management Board member
Asian Executive Creative Council member
Leading the teams designing and developing national marketing and communication campaigns for clients such as Volkswagen, Audi, McDonald’s, Wrigley (Extra, Hubba Bubba, Eclipse, Juicy Fruit, PK), Brother Printers, Dell Computers, Hasbro (Tonka), Unilever (Liptons Tea, Cup-a-Soup), Gatorade, Brother (printers) and Arnotts Snack Brands.
Responsible for creative output across disciplines: DDB Advertising, Rapp, Tribal DDB, DDB Remedy including creation, management and deployment of the Launch Pad intern program and The Craft Department production facility.
Highlights
-Most creatively successful period in the agencies Australian history.
-Achieved in 12 months.
-Campaign Brief Magazine ‘Agency of the Year’.
-AdNews Magazine ‘Agency of the Year’.
-Australian Creative Magazine ‘Hot Shop of the Year’.
-B&T Magazine ‘Agency of the Year’.
PAST EXPERIENCE
Head of Art -Saatchi & Saatchi Auckland New Zealand
Head of Art -Colenso BBDO Auckland New Zealand
Group Creative Director -Partners BDDH London UK
Group Creative Director -Grey World Wide London UK
Senior Art Director -Leo Burnett Sydney Australia
Art Director -George Patterson Bates Sydney Australia
Art Director -Marketforce Perth Western Australia
Art Director -Mojo Perth Western Australia
Graphic Designer- The West Australian Newspaper Marketing Department