UNITED NATIONS
Voices project
The UN Voices project was created to give everyone a voice. Really give them a voice. By using revolutionary mobile technology we produced posters and press ads talk for the very first time. How it works: After taking a mobile phone photo of the featured person's mouth, you send it to the number shown as a text message. almost instantly your mobile would ring and you'll hear their story in a brief pre-recorded message. You are then directed to unvoices.org.au where you can hear other stories or add your own.
Case Study
AWARDS:
Webby Award Winner-
Mobile marketing UN Voices Project
Mobile marketing UN Voices Project
Integrated Mobile Experience UN Voices Project
Integrated Mobile Experience UN Voices Project
D&AD-
Yellow Pencil- Mobile marketing UN Voices Project
Wooden Pencil - Mobile marketing UN Voices Project
Direct Print UN Voices Project
CANNES LIONS-
BRONZE MOBILE PLATFORM
AUSTRALIAN AWARD-
SILVER - MOBILE PLATFORM
One Show Bronze -
Public Service Print UN Voices Project
Outdoor Awards Innovative use of media-
UN Voices Project
ADMA-
Digital Innovation UN Voices Project
Integrated Campaigns UN Voices Project
Alternative media UN Voices Project Nada
Alternative media UN Voices Project Nathan
Direct Response UN Voices Project Nathan
Direct Response UN Voices Project Nada
Art Direction UN Voices Project Nathan
AIMIA -
Best cross-platform Content UN Voices Project
Best Mobile Advertising or Marketing UN Voices Project
Best Non-Profit or Government UN Voices Project
Asia Pacific Digital Media Awards-
Best Mobile Campaign UN Voices Project
B&T Magazine ‘Digital Campaign of the Year’ United Nations Voices Project.