TOYOTA GLASS ORGANS
Toyota Australia. Glass Organs.
THUMS (Total Human Model for Safety) is simulation software, which represents actual humans in detail including bones and internal organs. THUMS can be used in automotive crash simulations to identify safety problems, which then helps Toyota build safer cars cross the entire range. This campaign highlighted the notion of 'human fragility'. We brought this to life through a glass body. The body and internal organs including the heart, kidneys, lungs and oesophagus were created by a team of three glassblowers.