Toyota Australia. Border Security.
Television.
Posters.
Point of purchase.
Rural Signage
Print.
Website.
Toyota Australia. Border Security.
To remind country Australians that Toyotas are the only 4WDs as tough as they are, we build a border post between the outback and the city, and established Country Australia Border Security to defend it from 'soft' city folk with 'soft' city ways and their 'soft' city stuff. We equipped the team with Toyota 4WDs, the only vehicles up to the task. Our propaganda campaign was designed to intimidate and interrogate city people, while giving country folk a new champion. 'Tofu, hair gel, small fluffy dogs, roller blades, soy decaf lattes. Not on our watch'.