Cable Programming and webisodes.
Toyota Australia FJ Cruiser Launch. One way in. One way out.
When you get lost in the middle of Australia, chances are you'll never be seen again. You'd have to be nuts going out there not knowing how to get back. To test the toughness and reliability of the new Toyota FJ Cruiser, we dropped two city boys in the middle of nowhere. The idea was to create content online and broadcast content that allowed Australia to follow their journey back to civilisation in an FJ. And yes! before you ask, they did survive.