Television.
Print.
Tactical Print.
Tooheys New. The Beer Economy.
The Tooheys New Campaign was built on a simple and indisputably Australian truth: beer is constantly used as a currency between mates. So we made Tooheys New the Official Currency of the Beer Economy. This integrated campaign showed that whatever a mate asks you to do, there's always a fair price in beer. We gave the country it's first ever comprehensive price guide to the Beer Economy.