Content.
Products.
Website.
Yarra Valley Water. Dupe.
Melbourne has the best tap water in the world, yet the bottled water industry (and its environmental impacts) is only growing. Dupe - a fictitious brand that does exactly what the big bottled water companies do: ask people to pay for something they can get for free. In this case, sunshine, moonlight, good vibrations, compliments from Nan and yes, freshly bottled, organic air. Overnight we constructed a pop-up store in the heart of Melbourne and sold Dupe's wares to unsuspecting customers. The whole process was captured on hidden cameras and used to create a thought- provoking film that wasn't only seen but started a global conversation.