BBC BRAND
BRINGING US CLOSER
A message from all us, to all of you. Together we’ll get through - BBC. With the country at home and feeling more apart then ever, we created a film to reassure the nation that the BBC would continue its commitment to keep us informed, educated and entertained; to bring us closer together. The poem ‘Don’t Quit” by John G Whittier was the perfect embodiment of that message, as were the reassuring tones of Idris Elba.
Platform Launch
BBC news BRAND
ONE DAY
During the Coronavirus pandemic, people have been flocking to BBC News in record high numbers.
Instead of the bad news journalists usually report, we asked them to deliver a message of hope to the public. We wanted to reassure them that one day, this will end, but until that day BBC News will be there every step of the way. In doing this, we showed a more human side to the news and the reporters at a time when the public needed it most.
We worked with directors 32, who, despite all the isolation limitations and thousands of zoom calls, captured the tone perfectly. This was part of the BBC’s wider ‘Bringing Us Closer’ campaign.
It made Campaign’s ‘Ad of The Day’, Editor’s Pick in Adage and was even parodied by Dead Ringers.
Brand Launch
BBC sounds GREAT BRITISH SING ALONG
‘I will be king’ Bowie
The Great British singalong has quickly become one of the nation’s favourite ways to stay connected and in good spirits during lockdown. And in true British style it is done with gusto and a total disregard for melody. We wanted to capture the spirit of togetherness it generated but in a way that felt befitting of its scale. Step in a tower block and its residents, a camera crew consisting of drones, and a legendary song butchered in the spirit of togetherness. This was part of the BBC’s wider ‘Bringing Us Closer’ campaign.
Platform Launch
