YARRA VALLEY WATER victoria
DUPE
Melbourne has the best tap water in the world, yet the bottled water industry (and its environmental impacts) is only growing. Dupe - a fictitious brand that does exactly what the big bottled water companies do: ask people to pay for something they can get for free. In this case, sunshine, moonlight, good vibrations, compliments from Nan and yes, freshly bottled, organic air. Overnight we constructed a pop-up store in the heart of Melbourne and sold Dupe's wares to unsuspecting customers. The whole process was captured on hidden cameras and used to create a thought- provoking film that wasn't only seen but started a global conversation.
Cannes Lions- Bronze - Yarra Valley Water Dupe Media Use of Special Events and Stunts - Live Advertising Bronze - Yarra Valley Water Dupe Media Charities, Public Health & Safety, Public Awareness Messages Spikes Asia-Bronze - Yarra Valley Water Dupe PR Corporate Responsibility AUSTRALIAN AWARD- Bronze - Yarra Valley Water Dupe Best Use of Experiential Marketing in a Promo Campaign
FIRST CANNES LIONS FOR OGILVY MELBOURNE
Content and Social
Store
Products
Online
Content film
