SAVE WILD TIGERS

SAVE WILD TIGERS

The Kitty

"Watch some cat videos, save a tiger"

                                           Fast Company

There are over 2 million cat videos on YouTube... but only 3200 Tigers remaining in the wild. Save Wild Tigers, a non-profit organisation, found an opportunity in this alarming discrepancy. We created The Kitty, the world's first YouTube channel where cat lovers can upload and share their videos and every cent raised from advertising revenue goes directly toward Tiger conservation. We tapped into a $350M cat video economy and re-directed funds towards bigger, more endangered cats.

Featured in Fast Companies ‘Most Innovative’.

Case Study