TOYOTA MOTOR CORPORATIOn
Border Security
Toyotas are the only 4WDs as tough as they are, we build a border post between the outback and the city, and established Country Australia Border Security to defend it from 'soft' city folk with 'soft' city ways and their 'soft' city stuff. We equipped the team with Toyota 4WDs, the only vehicles up to the task. Our propaganda campaign was designed to intimidate and interrogate city people, while giving country folk a new champion. 'Tofu, hair gel, small fluffy dogs, roller blades, soy decaf lattes. Not on our watch'.
Cannes Lions- Gold -Toyota ‘Border Security’ Automotive Promo & Activation Campaign Gold -Toyota ‘Border Security’ Promo & Activation Integrated Campaign Gold -Toyota ‘Border Security’ Direct Integrated Campaign Gold -Toyota ‘Border Security’ Direct Strategy Campaign Gold -Toyota ‘Border Security’ Automotive Direct Campaign D&AD- Yellow Pencil -Integrated Direct Campaign Toyota ‘Border Security’, Wood Pencil-TV and Cinema Writing for Advertising Toyota ‘Border Security’ ONE SHOW ENTERTAINMENT- Bronze -Toyota ‘Border Security’ Campaign SPIKES- Gold -Toyota ‘Border Security’ Direct & Sales Promo Campaign Gold -Toyota ‘Border Security’ Direct & Sales Promo Campaign Gold -Toyota ‘Border Security’ Direct & Sales Promo Campaign Gold -Toyota ‘Border Security’ TVC Silver -Toyota ‘Border Security’ Direct & Sales Promo Campaign AUSTRALIAN ART DIRECTORS AWARDS- Silver -Integrated Campaign Toyota ‘Border Security’ Silver -Newspaper Campaign Toyota ‘Border Security’ Silver -TVC over 30 seconds Toyota ‘Border Security’ Best performance ever at Cannes in Saatchi & Saatchi Australia’s history.
The Guardian Top 10 Australian TVCs of all time 'Toyota Border Security' The most awarded Toyota campaign of all time.
Case Study
Television
Magazine
Outdoor
Newspaper
Online
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