DOMESTIC VIOLENCE NSW
Cards Against Violence
Domestic Violence is still a significant issue in Australia, with most people unaware of just how common it is. As well as raising funds for their support services, Domestic Violence NSW wanted to educate people on the issue of domestic violence and help end violence against women. Being a not-for-profit we needed to find a solution that required little to no budget. So we turned the one-day we celebrate love, into an opportunity to discuss the issue of domestic violence. We created a series of Valentine’s Day cards that on the surface look like any other, but on the back reveal an alarming statistic that gives new meaning to the cover. Instead of discussing the perfect gift, we got people talking about an issue that’s too often swept under the rug, and demonstrated how the concept of love can become distorted when you’re trapped in an abusive relationship.
D&AD - Yellow Pencil Writing for Design.
Designs
COKE JAPAN
Remix bottle
Opening a bottle of Coke has sounded the same for over 125 years. What if the classic 'psssttt!!!' was given a new twist? In a collaboration with DJ and Japanese inventor and media artist Jun Fujiwara http://junfujiwara.com/profile.html.Jun Fujiwara., we created the Coca-Cola Remix Bottle: a social music project connecting people through music co-creation. Sounds go into the bottle, and are instantly remixed into original audio tracks. Hundreds of sounds across Tokyo were bottled and turned into shareable video and audio mixes. The digital intervention on the classic bottle aimed to take everyone by surprise.on-ground and on a larger scale online.refreshing the way happiness is shared. The social music project turned a Coke bottle into a sound recorder and mixer, capturing everyday sounds and remixing them to create shareable ringtones.
Creative Circle Gold Other Interactive Media. Creative Circle Gold Creative Use of Music. One Show Entertainment Coke South East Asia Remix Bottle Music Creative Use of Music Supporting A Brand. One Show Interactive Coke South East Asia Remix Bottle Banners & Interactive Advertising/ Other Interactive Media. Clio Awards Bronze Other Interactive Media.
Case Study
KFC AUSTRALIA
Green and Gold
One of America’s biggest fast food chains is also Cricket Australia’s biggest sponsors. And in 2013, Australia’s biggest rival, England, visited to contest the Ashes with their red and white supporters in tow. But KFC’s red and white brand colours matching England’s, they had to do something to leave no doubt they were behind Australia. In a global first for KFC, we rebranded their famous red and white, replacing them with Australia’s green and gold. We re-painted stores, created a new logo, ground signage, uniforms, website and even the iconic KFC bucket went green and gold.
Case study
p&G olay anti - aging cream
Beautiful numbers
cadbury rollpack
It’s a round world
To create awareness for Rollpack Cadbury's only round format product, and deliver on their brand promise of 'a moment of joy to be shared with friends'. We created the world's first round YouTube videos. The content, which featured some talented little creatures, played out from a specially built round player - linked from a YouTube homepage takeover, where millions of people already seek a moment of joy and entertainment everyday.
Case Study
h&R block tax specialists
Aussie Slang
Blue Swimmer $10
Pineapple $50
Lobster $20
SONY BRAND BOOK
Hello Sony
Sample spreads
coke SOUTH EAST ASIA
Love seat
UNITED NATIONS
Voices project
The UN Voices project was created to give everyone a voice. Really give them a voice. By using revolutionary mobile technology we produced posters and press ads talk for the very first time. How it works: After taking a mobile phone photo of the featured person's mouth, you send it to the number shown as a text message. almost instantly your mobile would ring and you'll hear their story in a brief pre-recorded message. You are then directed to unvoices.org.au where you can hear other stories or add your own.
Webby Award Winner- Mobile marketing UN Voices Project Mobile marketing UN Voices Project Integrated Mobile Experience UN Voices Project Integrated Mobile Experience UN Voices Project D&AD- Yellow Pencil- Mobile marketing UN Voices Project Wooden Pencil - Mobile marketing UN Voices Project Direct Print UN Voices Project Cannes Lions- Bronze mobile platform Australian Award- Silver - mobile platform One Show Bronze -Public Service Print UN Voices Project Outdoor Awards Innovative use of media- UN Voices Project ADMA- Digital Innovation UN Voices Project Integrated Campaigns UN Voices Project Alternative media UN Voices Project Nada Alternative media UN Voices Project Nathan Direct Response UN Voices Project Nathan Direct Response UN Voices Project Nada Art Direction UN Voices Project Nathan AIMIA - Best cross-platform Content UN Voices Project Best Mobile Advertising or Marketing UN Voices Project Best Non-Profit or Government UN Voices Project Asia Pacific Digital Media Awards- Best Mobile Campaign UN Voices Project B&T Magazine ‘Digital Campaign of the Year’ United Nations Voices Project
Case Study
STEVE BACK BRAND IDENTITY
Bouncy Back
D&AD Wooden Pencil Steve Back Logo Typography for Design
“Where we going to keep that?” My girlfriend
