SINGTEL TELECOMMUNICATIONS
Project Silverline
While smart phones have become an essential tool in our everyday lives, there is a group of elderly people in Singapore who don't have access to this technology -either due to a lack of know-how or financial reasons. Project Silverline is a CSR initiative by Singapores largest telco, where used iPhones can now enrich the lives of the seniors and connect them back to the community.
Cannes Lions- Gold - Singtel Project Silverline Mobile Applications Services Spikes Asia- Gold- Singtel Project Silverline Mobile Applications Downloadable Services mFWA- App of the month -Singtel ‘Project Silveline’
Case Study
RE-CYCLED, RE-PROGRAMMED AND RE-DESIGNED FEATURES
