#allmencan
THE LARGEST ANTI-VIOLENCE AGAINST WOMAN COALITION EVER ASSEMBLED
Sarah Everard’s disappearance and subsequent murder shocked everyone. Leaving women everywhere scared, angry and tired of not feeling safe. When Sarah disappeared, The Met’s advice was to “ not walk alone at night” Women have always been told what to do to keep safe: “don’t walk alone at night”, “cross the road”, “never take the same route twice”. Women do these things every day, but it’s still not enough. We need men and boys to learn how to be allies and help end violence against women and girls. But many don’t know where to start.
We brought together a coalition of charities to create and launch the #allmencan campaign, to move the conversation around gender-based violence towards action.
In just a week, we developed the campaign platform and supporting creative assets, mobilised a coalition of charities and partners. The aim of the campaign is to encourage all men to visit allmencan.org to learn how to be a better ally.
We secured more than 6,000 out-of-home sites across the UK, donated by Clear Channel and JCDecaux: #allmencan already stands as the largest campaign in the UK to explicitly call for men to play a more active role in ending violence against women.
The campaign is backed by anti-violence charities and organisations including White Ribbon UK, Our Streets Now, WeProtect, help me Angela, Beyond Equality and Good Night Out.
“As a co-founder, I wish desperately this campaign wasn’t necessary. But I am also deeply grateful to work within a team that has reminded me with such zeal that there is always something we can do, however small, to advocate for change. And because while we know firmly that violence against women is not the fault of all men, we believe strongly that it is now the responsibility of all men to become better allies for women. This is the first time it has been explicitly recognised that men don’t really comprehend something that is so universal to the female experience. We were having lots of conversations internally about what we could do to sustain the conversation and make a tangible call to action that wasn’t polarising, but would underline that it’s not just a women’s issue and we need men to step up and ownership. It’s all happened really quickly and we’ve had amazing support – from the charities, with the OOH and we’ve already had interest in the platform from corporates and other agencies. We really welcome other agencies getting involved.”
Movement Launch
THE LARGEST ANTI-VIOLENCE AGAINST WOMAN COALITION EVER ASSEMBLED
WE LAUNCHED WITH 10 SIMPLE ACTIONS MEN & BOYS CAN TAKE
With over 6’000 outdoor sites, seen by over 60 million people across the UK. You could say we took back the streets.
