COKE SOUTH EAST ASIA
Coke Hug Machine
Pretty Simple really, everyone loves a hug, right? Introducing the first ever vending machine that responds to a human hug. All you had to do was wrap your arms around it, give it a squeeze and you'll get some loving back in the form of a coke. Within 24 hours the film had gone global. People loved it. And even better coke have rolled the Coke Hug Machine out globally. Everyone loves a hug, right?
PR IMPRESSIONS: 116+MILLION MEDIA IMPRESSIONS INCLUDING 1.5 MILLION+ VIDEO VIEWS OF THE VIDEO IN THE FIRST HOUR. OVER 33 MILION VIEWS ON WEIBO. FEATURED ON OVER 20 US TV NETWORKS INCLUDING ABC, GOOD MORNING AMERICA, CBS, CNN AND NBC. IT REACHED OF 82% OF THE TARGET AUDIENCE. OVER 67 MILLION+ VIEWS ACROSS WEBSITES GLOBALLY. OVER 300 ONLINE ARTICLES IN AT LEAST 10 DIFFERENT LANGUAGES INCLUDING: THE HUFFINGTON POST, FORBES, TIME, MASHABLE, MSN. WITHIN A WEEK OF REACHING CHINA, 33 MILLION+ VIEWS ON WEIBO ALONE. COKE HAVE ROLE OUT THE HUG MACHINE GLOBALLY.
Spikes Asia- Silver / Coke South East Asia Hug Machine Outdoor (Special Build) Creative Circle Awards- Silver - Coke South East Asia Hug Machine Promo & Activation Silver - Coke South East Asia Hug Machine Direct Bronze - Coke South East Asia Hug Machine Outdoor Bronze - Coke South East Asia Hug Machine Design
ENTERED INTO THE COKE ADVERTISING HALL OF FAME
Case Study
Global roll out
