unilever global DE&I
UNMUTE
Unilever wanted to make action on domestic violence part of the standard portfolio of corporate care for all businesses. Domestic abuse thrives in silence, secrecy and stigma, they argued. To defeat it, we must actively engage and let its voice be heard. Our concept was designed to perfectly encapsulate that central idea. ‘Unmute: End the silence against domestic violence’ was a smart twist on a piece of Zoom-zeitgeist social currency – “You’re on mute” – but executed to shake audiences into an awareness of how serious ‘being silenced’ can be. The repeated campaign theme – mouths moving, muted – elegantly captured the foundational fear we were addressing: that nobody will hear us even if we speak up. We developed a range of compelling assets to expand on this central idea of ‘unmuting’ the experiences of domestic violence survivors, including videos, social filters, toolkits, training programmes and live events. The classic ‘unmute’ symbol as campaign branding throughout provided a simple memorability and helped keep us on a consistent creative path.
The campaign was feature in Adage. And was a winner at the PRWeek Awards for Internal Communications and Employee Engagement. Was number one campaign on the Global Creative Index 2022
Platform Launch
Case study
Content