novartis luxturna
FINDING LIGHT
Inherited retinal dystrophy is a rare disease that causes low vision and blindness in children. LUXTURNA is a gene therapy that halts the disease and restores vision, giving affected children their sight back. However, doctors are unaware that by carrying out genetic test to confirm a specific mutation, they can unlock access to LUXTURNA and its life-changing effects. In our execution we show doctors the value of a genetic test by dropping them into the world of a girl called Lucy whose sight was restored because of one. Finding Light is a journey from darkness to light. The film is based on an interview with the parents of a real patient. Their vivid account, along with their daughter’s love of drawing, inspired a captivating animation style to pull the viewer into Lucy’s world. We follow her from the uncertainty of diagnosis, through to an encounter with a glimmer of hope leading to a bright new beginning. The film recently went live and is being seen by retinal specialists via HCP access-only online platform. Given the rarity of the condition, if one child’s sight is saved as a result of this film, we have succeeded.
The campaign won at Cannes, One Show, Eurobest, New York Festivals and The Creative Floor Awards.
CONTENT FILM
PFIZER, ELI LILLY AND BAYER ERECTILE DYSFUNCTION COALITION AUSTRALIA
LITTLE FELLA
Launched on behalf of the non-for-profit organisation Impotence Australia , the campaign communicates the realities of Erectile Dysfunction in a very unique manner. The TVC shows a typical middle-aged man going about his day shadowed by a miniature replica of himself, other wise know as his Little Fella, who is suffering from the same stresses of daily life. At the end of this demanding day, the man is in bed with his wife and unfortunately his Little Fella has already fallen asleep and is refusing to comply with any demands. The spot closes with the tagline: “Look after your Little Fella and he will look after you”. The campaign is supported by an unrestricted educational grant from the three major players in Erectile Dysfunction: Pfizer Australia, Eli Lilly Australia and Bayer Healthcare.
The campaign won Best Of Show at the IPA Awards Best Of Health, Cannes and AWARD Awards.
TVC
REMICADE INFLIXIMAB
A BETTER WAY
Crohn's disease is a type of inflammatory bowel disease (IBD). It causes inflammation of your digestive tract, which can lead to abdominal pain, severe diarrhea, fatigue, weight loss and malnutrition. Inflammation caused by Crohn's disease can involve different areas of the digestive tract in different people. Living with a Crohn’s can be stressful and overwhelming.
The campaign won the Healthcare Professional, Press Campaign category aimed at specialist doctors and a special award for ‘Best use of photography’ at the IPA Awards Best Of Health.
