TOOHEYS NEW BEER
Beer Economy
This Tooheys’ New Campaign was built on a simple and indisputably Australian truth: beer is constantly used as a currency, it doesn’t matter where you’re from or your social standing everyone in Australia has used beer as payment at some point in their lives. So we made Tooheys’ New the Official Currency of the Beer Economy. This integrated campaign showed that whatever a mate asks you to do, there's always a fair price in beer. We gave the country it's first ever comprehensive price guide to the Beer Economy.
APG EFFECTIVE AWARDS- Grand Prix APG Effectiveness -Lion Nathan Breweries ‘Tooheys New Beer Economy’ Gold APG Effectiveness Brand Strategy -Lion Nathan Breweries ‘Tooheys New Beer Economy’ Special Prize APG Effectiveness Best Insight -Lion Nathan Breweries ‘Tooheys New Beer Economy’ Spikes asia- Gold -Lion Nathan Tooheys New ‘Beer Economy’ Media Campaign Bronze -Lion Nathan Tooheys New ‘Beer Economy SMS’ TVC Cannes lions- Bronze -Lion Nathan Tooheys New ‘Beer Economy’ TV Campaign Bronze -Lion Nathan Tooheys New ‘Beer Economy’ Integrated Campaign D&AD- wood pencil -Lion Nathan Tooheys New ‘Beer Economy’ Integrated & earned Campaign London International Awards- Silver -Integrated Lion Nathan Tooheys New ‘Beer Economy’ Campaign Silver -Beverages Lion Nathan Tooheys New ‘Beer Economy’ TVC Campaign Silver -Beverages Lion Nathan Tooheys New ‘Beer Economy’ SMS TVC Silver -Beverages Lion Nathan Tooheys New ‘Beer Economy’ Print Campaign Australian Awards- Silver -TVC Campaign Different Lengths Tooheys New ‘Beer Economy’ Silver -TVC Under 30 seconds Tooheys New ‘Beer Economy Leak’ Bronze -TVC Campaign 30 Seconds Tooheys New ‘Beer Economy’ Bronze -TVC Campaign Under 30 Seconds Tooheys New ‘Beer Economy ‘ Bronze -TVC 30 Seconds Tooheys New ‘Beer Economy Helping a Mate’ Bronze -TVC 30 Seconds Tooheys New ‘Beer Economy SMS’ Bronze -TVC 30 Seconds Tooheys New ‘Beer Economy Fixing things’ Bronze -TVC Under 30 Seconds Tooheys New ‘Beer Economy Grass’ Bronze -TVC Under 30 Seconds Tooheys New ‘Beer Economy Nana’
Lion Nathan Breweries AWARD ‘Client of the Year’.
Case Study
MasterCard, Visa, American Express and now Tooheys New.
Television
